Exhibition Lead Generator

You’ve probably never considered hiring an exhibition lead generator, have you? An exhibition lead generator can help you to increase your presence at an exhibition, save sales staff time and effort, as well as increase business.

So what does an exhibition lead generator look like, anyway?

The simple answer to that is a normal person. However, that person has a very specialised skill-set that takes many years to develop and perfect.

There are many different types of exhibition lead generator, but the common factor throughout them all is the ability to gather exhibition delegates and generate interest.

For example, Brook attracts attention and focus on conference and exhibition booths by using his unique brand of ‘Mind Play’, where he plays with people’s minds.

But gathering crowds is only the first step for the exhibition lead generator.

The exhibition lead generator must now work hard to find out which exhibition delegates are best suited for your product/service. This process of lead qualification is carefully calibrated with your company prior to the event.

This means that your sales staff are never wasting their specialist knowledge and time with people who really are not interested and maybe only stopped by to grab some free giveaway items.

Getting continuous ‘nos’ all day long can demotivate even the most effective sales team. Demotivation is a slippery slope that’s very difficult to recover from. This is especially true if your team is demotivated from the first day of a three-day exhibition.

The key to keeping your sales staff happy and motivated, and therefore selling effectively, is to limit the amount of negative responses that they receive. A great deal of these negative responses tend to come from delegates that are simply grabbing that freebie and never really interested in the product or service to begin with.

When Brook qualifies the leads that he generates it means that your sales staff are only dealing with delegates who are interested in, or have the potential use for, the product or service you are selling. This means your sales team on dealing with people who want to talk with them and are extremely interested in what they have to say. We can’t tell you just how much this positive reinforcement enthuses exhibition staff and keeps them happy for the duration of the exhibition.

Exhibition lead generator training

There’s another bonus to hiring Brook is an exhibition lead generator for your next exhibition event. He is able to share some of his guarded secrets and tips for a successful exhibition in his ‘Booth Training’ package.

The aim of this ‘Booth Training’ is to make sure your sales staff know all of the key skills and abilities to provide a successful exhibit at every exhibition you attend.

How amazing is that?

If for some crazy reason you didn’t book Brook to be your exhibition lead generator this time, you can still grab a ‘Booth Training’ session.

Get in touch to find out if we are available to provide any of our exhibition services for you and the dates that you are planning to exhibit.