Conference lead generation is quite possible the most important aspect of a conference exhibit. Without conference lead generation there are no, or very few, people attending your exhibit, learning about your company or buying products.
People are important and that’s why conference lead generation is so important.
However, conference lead generation can often be overlooked or a poorer version of conference lead generation can be chosen that will result in an unsuccessful exhibiting experience.
Things such as free items that have been branded with company information can be selected as a sole source to pull people into the conference exhibit.
While free giveaways are a powerful tool for those exhibiting, they should be used in the correct way as part of a larger campaign instead of just giving people free things without discrimination. On their own they simply bring in people looking for free things. This means these people might pretend to be listening or interested but really they want that T-shirt, pen or doodad.
There are many supporting ways to create quality conference lead generation and if they are managed by a main lead generating force you will have one of the best conference exhibiting experiences you have ever had.
Quite possibly the major force for conference lead generation is a professional conference presenter.
A conference presenter will be able to draw people into your exhibit, generate a buzz for your product, increase brand awareness and better still, qualify leads.
Brook provides conference lead generation for some of the biggest companies out there. Brook’s abilities stretch beyond that of conference lead generation, though. He has a life-long passion for psychology, including the psychology of selling.
It is this passion for understanding how the human mind works that helps companies get the highest quality of conference lead generation and lead qualification.
From start to finish Brook will be in talks with you on what your goals are for the conference and will design a presentation that intertwines your goals with his abilities to provide a strong driving force for your conference exhibit.
Let’s get the ball rolling, get in touch first to find out if Brook is available for your conference dates.
Searching for expo training for your staff and sales team? Would you like informative expo training that isn’t too time intensive, yet is powerful and useable? We think we have just what you are looking for. Our expo training is provided by Brook who has had more than a decade of experience in the field […]
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A trade show crowd stopper is a ‘must’ for your next exhibit. Having a trade show crowd stopper as part of your team will stop the footfall moving past your exhibit and generate a crowd. What will a trade show crowd stopper do once a crowd has been generated? Well, that all depends on the […]
Grab all the quality conference leads you want at your next conference. Don’t just assume that quality conference leads only go to exhibitors with the right kind of product or the prettiest sales team, they don’t In fact, you could be in an empty exhibit and still get quality conference leads. How do you get […]
Listening to an after dinner speaker can be boring. So why not choose an after dinner speaker that is going to involve your audience in some interesting presentations revolving around the human mind? Brook is that after dinner speaker. Now when you think about an after dinner speaker getting the entire audience involved, don’t think […]
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Are you looking for an expo presenter that is going to give your stand extra gravitas? Perhaps you’ve never considered having an expo presenter as part of your exhibition stand and would like to know what kind of positive investment it is. Either way we will be sharing with you the great features that we […]