Trade show lead generation can be a tricky thing. Some companies don’t actually see the true benefits of trade show lead generation. Other companies waste their trade show lead generation on people who aren’t interested in the product or service.
This all comes down to a change in mind-set about how you operate your trade show lead generation and why it is important.
If you see trade show lead generation as a numbers game and simply try to get as many people scanned as possible then you may want to re-think your strategy.
A bold statement, but one we hope to back up.
If you simply collect as many names and contact details as possible, then you are not really refining your selection that much at all. You might as well just cold call the industry you are looking to target, which is a darn sight cheaper than paying for exhibit space.
You may want to try ‘zapping’ as many people as possible and then also getting interested parties to fill out a form so that you have two distinct demographics to work with when implementing your marketing strategy.
How will you be able to find the really interested people without taking up too much of your staff’s time, we think we have the answer.
Instead of doing it yourself, why not get an expert in trade show lead generation to join your team at your next trade show event?
Brook has a very unique take on trade show lead generation that allows him to not only pull in large crowds of people, but then to work out the interested parties within that crowd.
After Brook has done this your sales-team can talk to those people and get a sale or make a strong business connection.
That’s not the only benefit that Brook offers, though, check out the infographic below in order to get to know Brook’s services better:
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