A trade show, conference or exhibition booth presentation can be extremely effective. Which types of companies use a booth presentation? Many different types of companies utilise the leverage of a booth presentation, especially the ‘big boys’.
So what is a booth presentation?
A booth presentation is any form of presentation that happens in your booth, stand or stall that is amplified or un-amplified.
These presentations can showcase your product range, present important company information, generate crowds and drive forward sales, to name a few of the common areas.
Who conducts these booth presentations?
Usually it is not members of staff, but a professional trade show presenter. These presenters have built up a powerful dynamic skill-set for this exact type of situation. A professional trade show presenter’s experience is invaluable and can stop a number of pit-falls from happening and we all how expensive mistakes are at a trade show.
One of the most important aspects of a booth presentation is the engagement with the trade show delegates.
A professional trade show presenter will not just give the type of presentation that you want but will be able to make it involved, amusing and fun for those who give their time to stop and take part.
This not only builds great feelings toward the company and its products in the short-term but increases a feeling of brand connectivity in the long term.
Don’t think that it’s only the multi-national companies who can use the power of a booth presentation to maximise their trade show experience, any exhibited can.
It also doesn’t matter if you have a modest space to work from, a booth presentation can happen in the space that the presenter can simply stand in. This enables exhibitors with a smaller space to make a much larger impact.
Some people might think that the type of industry they are in will prevent them from having a booth presentation as part of their trade show experience.
In all the years we’ve not seen a single industry that hasn’t use a professional trade show presenter of some sort. However, if you have a question about your specific industry, get in touch and we will be happy to answer it.