Trade show booth training could be one of the biggest and most important changes you make to your exhibition this year. Booth training will teach a number of key powerful skills to your staff that will enable them to not only get more out of the trade show for the company, but they’ll enjoy it too.
A lot of companies never consider booth training as they assume that great trade show exhibitors have simply got something that everyone want, or they have done so many of these types of events that they just have to be good at it.
It may shock you to find out that some companies that are doing amazingly well at a trade show have invested in booth training for their staff.
When you think about it logically, is it any surprise that booth training isn’t extremely common knowledge? Why would the successful companies who have discovered it want to lose their competitive edge by talking about it?
Let’s start with when and how Booth training is delivered before we get into the areas that booth training will cover.
The training is provided as group training event. In order to get the most out of the booth training, we do recommend that the training happens as close to event as possible. A lot of companies have the booth training the day or evening before the event on the actual trade show exhibit.
How long will the booth training last?
This all depends on the exact type of booth training you require for your staff and what industry you are in, but it is around an hour.
Our booth training has no time wasting filler information.
The booth training will give your staff the skills to stop and interact with delegates, get people to interact with you exhibit (without the need for free items), find out how to increase the sales rate, create or deepen working relationships for future long term sales among many other trade secrets.
If you have ever seen sad bored faces that get more depressed as each day of the trade show passes, you can be happy that your staff won’t look like that again. Booth training makes the trade show experience a fun and enjoyable place to be, imagine how people will react to a booth full of happy smiling people!
A trade show, conference or exhibition booth presentation can be extremely effective. Which types of companies use a booth presentation? Many different types of companies utilise the leverage of a booth presentation, especially the ‘big boys’. So what is a booth presentation? A booth presentation is any form of presentation that happens in your booth, […]