Where does one start with exhibition planning? Exhibition planning can either be fun and easy or it can be a nightmare of a chore.
What is it that changes exhibition planning from a nightmare into a fun activity?
Making the right decisions and not going with the same old hum-drum choices that are made each and every exhibition event.
When you look at successful exhibition planning you need to turn toward the big players in your industry. These companies have seen it all, been there and got the t-shirt.
You will find that a lot of these big companies hire in professionals that can draw in people to the exhibit, qualify these people and then pass them on to the relevant members of staff.
Staff members are usually not professional presenters or hosts, so may struggle to get people happily involved with the exhibit and products/services on offer.
Getting people involved is the hardest thing. Your staff have a great knowledge base but without people that knowledge is only staying in one place!
The other downside to using staff is that when they are tied up drawing people in to the exhibit they are not available to talk to someone who has a specialised question that only that staff member can answer.
A professional presenter can free-up your workforces time and trust me they will need it with the amount of interest that professional presenters generate.
Successful exhibition planning should mean that the outlay your company has spent on exhibiting is recouped in sale or future sales and even a profit made due to the event. Sadly, a lot of companies only ever spend money at exhibitions and see it as a passive marketing activity.
When you include Brook in your exhibition planning process he can help you to free up the time of your staff and get your exhibit busier than it has ever been. But these are just two of the many benefits that Brook brings to your exhibition.
Just remember exhibition planning can be fun.
In fact, just see how much fun it can be with this infographic: