Conference lead generation is quite possible the most important aspect of a conference exhibit. Without conference lead generation there are no, or very few, people attending your exhibit, learning about your company or buying products.
People are important and that’s why conference lead generation is so important.
However, conference lead generation can often be overlooked or a poorer version of conference lead generation can be chosen that will result in an unsuccessful exhibiting experience.
Things such as free items that have been branded with company information can be selected as a sole source to pull people into the conference exhibit.
While free giveaways are a powerful tool for those exhibiting, they should be used in the correct way as part of a larger campaign instead of just giving people free things without discrimination. On their own they simply bring in people looking for free things. This means these people might pretend to be listening or interested but really they want that T-shirt, pen or doodad.
There are many supporting ways to create quality conference lead generation and if they are managed by a main lead generating force you will have one of the best conference exhibiting experiences you have ever had.
Quite possibly the major force for conference lead generation is a professional conference presenter.
A conference presenter will be able to draw people into your exhibit, generate a buzz for your product, increase brand awareness and better still, qualify leads.
Brook provides conference lead generation for some of the biggest companies out there. Brook’s abilities stretch beyond that of conference lead generation, though. He has a life-long passion for psychology, including the psychology of selling.
It is this passion for understanding how the human mind works that helps companies get the highest quality of conference lead generation and lead qualification.
From start to finish Brook will be in talks with you on what your goals are for the conference and will design a presentation that intertwines your goals with his abilities to provide a strong driving force for your conference exhibit.
Let’s get the ball rolling, get in touch first to find out if Brook is available for your conference dates.