Ever utilised an exhibition crowd stopper? You’ve probably seen an exhibition crowd stopper at other exhibits and stands before and want to take advantage of all of the benefits of a busy booth.
There are lots of things that can be considered an exhibition crowd stopper.
A cute or unusual animal is an exhibition crowd stopper.
A fun game is an exhibition crowd stopper.
An expensive high-value prize can be an exhibition crowd stopper.
An entertainer can be an exhibition crowd stopper.
The list goes on.
As you can see there are many things that can draw a crowd and stop delegates from simply walking past your exhibit as though it didn’t exist.
So what differentiates the different types of exhibition crowd stopper?
This really is an excellent question.
You may have a large dangerous animal in the middle of your stand for people to come and see and boy, oh boy will it draw people in. But the people will be there to see the animal, and the animal may in fact end up completely overshadowing your company, its message and the products/services you offer.
The larger concern is that of qualification; finding the ‘hot leads’ in the masses of people visiting your attraction.
The attraction certainly won’t be qualifying people, so that leaves the qualifying to your staff. However, as the attraction and the qualification process are not happening at the same time, this can look like you’ve simply tricked and coerced people into your stand.
Not the most elegant of solutions.
What if, instead, the person that stops the constant footfall and generates the crowd is able to at the same time qualify which people are ‘hot leads’ for your company and product?
A far more elegant way for people to have fun and get information that doesn’t look like the ‘old bait and switch’.
Brook is an exhibition presenter with a very competitive edge…he has spent his entire adult life in the pursuit of interest psychological techniques.
This allows you to have an amazing array of choice with regard to your exhibition marketing strategy.
Brook is able to adjust your presentation in a way that get people listening and responsive. This means that delegates will focus and remember the important features of your company or product and at the same time enjoy the process.
Also Brook can use some excellent ‘Mind Play’ techniques with the crowd in order to give them that ‘wow moment’.
Over the years as an exhibition crowd stopper Brook has developed a list of very powerful and effective exhibition techniques that he can teach your staff.
There are many benefits to this training and once learned can be utilised at every event your staff attend.
Simply get in touch and ask about our ‘Booth Training’.