You want quality trade show leads don’t you? Do you want the ultimate secret to getting quality trade show leads? Then this is the article for you to read.
When most people plan on exhibiting the last thing on their mind is quality trade show leads.
Often, people think about the stand, how it will look and what free items should be selected, etc.
Making an exhibit or stand look great and have excellent content is extremely important in bringing in people to the space to investigate further.
Every single person is a lead and some of those leads are potentially ‘hot leads’ who are looking for your product and service but don’t realise you have the exact thing they are looking for.
Once you have all of these people present at your stand how do you find those quality trade show leads in the crowd?
Well your team can start approaching people and talking to them about your company and finding out about their requirements.
Sadly, unless you have a vast number of staff present, all of your team will be taken up talking to people and the ‘hot leads’ might not get to talk to your team and slowly disappear back into the trade show aisles.
Another way to find quality trade show leads is to hire and utilise a professional presenter who can deliver a polished and charismatic short presentation containing all of the important information you want people to know.
During this presentation the presenter will carefully and casually find out which people in the crowd are great ‘hot leads’ for your company.
At the end of the presentation these people are passed on to your team who are focusing all of their energy and skill on people who are very close to buying.
When your team are passed quality trade show leads they get to speak to people who are genuinely interested in the product and may well even be buying that day.
Imagine how positive this will make your team.
Before utilising quality trade show leads in this way they would speak to random people who could be completely cold leads just wanting the free pens from the stand. These people are polite and ask about the company but have no interest and essentially waste the time of the team.
Rejection after rejection over a few days exhibiting soon takes its toll and your staff can end up demotivated and looking physically drained.
The quality trade show leads will help them to close more sales and make more lasting long term buying relationships that will keep their spirits up and help them look and act as excellent on the last day of the show as they did on the first.